What does a highly respected, well-run healthcare organization do when their Gallup data indicate employee engagement below 50%? When mergers and acquisitions led to growth, but a fractured sense of common purpose? When people feel like they’re miles apart and literally are, despite saving lives, serving families, and healing people?
But how, without a spare moment in the work day lives of healthcare employees? In Discovery, we heard repeatedly from leaders, doctors, nurses and members of the culture committee, “Could we accomplish the goal in one to three minutes a day?” So we created an experience that connected people to purpose and to each other that was independent of time and distance, that tied purpose to culture and brand, then engaged thousands of people with stories, videos, podcasts, and more. We turned their amazing work into compelling content for everyone in the organization. Purpose was alive everywhere.
The question of purpose became Purpose Graffiti Walls at every location—like giant graffiti art—that encouraged 13,000 people to claim their purpose. Then team leaders used staff meetings to bring purpose into the daily work. Meanwhile, we were knitting together the overarching purpose of the organization. And it was all experienced on an internal social platform that created engagement and connectedness. Using simple smart phone cameras, the ever-changing walls became connecting content for everyone in the organization to see.
Four other key pieces of content drew attention, inspiring employees to spontaneously acknowledge one another. The Soul of...series featured a photograph of an employee along with a short back story about how or why they work in healthcare.
The Purpose Podcast shared spoken-word patient stories—told by the Chief Health Officers of families—along with a message about the importance of the work being done every day.
Day in the Life videos, all shot with an iPhone, captured teams hard at work and featured departments that might ordinarily go unseen—Laundry, Lab, Nutrition, Facilities and more. All of whom contribute to the daily success.
Thinking Out Loud, asked employees questions and gave them an opportunity to be heard. A creative response to a Gallup data point.
Data can point to what needs attention, but the data never reveal the whole story or what to do. Yet meaning and connection are always right there to be discovered in the work. With this organization, we carved a kind of organizational path of self-discovery—leading to a common purpose as thousands of people make life and love possible for the patients and families they serve.